Format Guide
JPG vs PNG vs WebP vs AVIF: Which Image Format Should You Use?
Choosing the right format can cut file size by 50–80% with no visible loss. Here’s a quick rule-of-thumb table:
| Use Case | Best Format | Why |
|---|---|---|
| Photos/people/scenery | JPG or WebP | Excellent compression for gradients & real-world detail |
| Logos/icons with transparency | PNG or WebP | Sharp edges, supports transparency |
| Screenshots/UI | WebP or PNG | Crisp text and shapes |
| Cutting-edge performance | AVIF (fallback to WebP/JPG) | Smallest sizes but not supported everywhere |
Practical recommendations
- Export JPG/WebP at ~75–85% quality for most photos.
- Keep PNG for transparency or pixel-perfect edges.
- Use AVIF only if your audience is on modern browsers (set fallbacks).
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